About Editorial Contributions
Lumenique provides copy for the lighting market, including regular columns in Architectural SSL magazine, and Illuminate magazine.
Editorial Examples
Company aligned articles
This is an example of an article written some time ago (1993) where the company's interests (Winona) are represented well, but the article itself remains generalized. These are very effective pieces for both the industry and the company.
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Pure editorial
This is a recent example of editorial provided on the topic of solid-state lighting and the areas being addressed by recent environmental and energy interests. There are instances where promoting an emerging trend is important to the market as a whole - which is good for all involved.
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Opinion
I regularly contribute the last pages of Illuminate and Architectural SSL magazines on topics based solely on opinion, often with a little ironic humor. This same approach can be taken in expressing a company philosophy.
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